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Reynolds, Motoinsight sign deal for access to automotive data in Canadian market

Published 19 January 2018

Reynolds and Reynolds Canada has entered into an agreement with Motoinsight that will allow dealers using the Reynolds ERA-IGNITE dealership management system (DMS) to access Motoinsight’s automotive data for customer incentives in the Canadian marketplace.

The Motoinsight data will help ensure that dealers operating on ERA-IGNITE will have timely access to the latest information for vehicle residual values, standard financing rates, and vehicle incentives when working with a customer on a vehicle purchase or lease agreement.

Reynolds is a leading provider of automobile dealership software, services, and forms. Motoinsight is the Canadian market leader for automotive data, technology, and digital retailing solutions.

Motoinsight president Radek Garbowski said: “We are truly excited about the relationship and the opportunity to work with Reynolds.

“Canadian retail automotive lending programs can often be difficult to decipher. We understand how important it is that dealers have timely access to accurate and easy-to-understand incentive data when working a deal.”

Motoinsight’s lender based, market data combined with the strength of Reynolds’ ERA-IGNITE DMS platform will enable dealers to structure a deal for a consumer quickly, precisely, and with confidence.

Reynolds OEM Relations and Data Services vice president Bob Schaefer said: “Motoinsight is a leader in the industry and a company with deep experience in this market.

“Adding reliable access to this data is one more step for Reynolds in helping automotive retailers improve how their businesses operate and how they deliver a rewarding retail experience to their customers.”

Source: Company Press Release