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Groupe PSA selects Atlanta for North American headquarters

ABR Staff Writer Published 24 January 2018

Groupe PSA has selected to set up its new North American headquarters in Atlanta, Fulton County.

The headquarters is expected to start operations by next month. The company decided to choose Atlanta after a yearlong and nationwide search to find the optimal balance of business environment, standard of living and workforce.

PSA North America president Larry Dominique said: “We looked at every aspect of the Atlanta community and found it to be the most suitable location for us.

“While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice.”

Georgia Governor Nathan Deal said: “Groupe PSA joins a growing family of automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.”

PSA announced its return to the US market in April 2016. The company is planning to make the return in three phases, as part of its plan.

In the first phase the company will start mobility services, in the second phase it will use its vehicles in the mobility services and finally in the third phase, it will enter retail sales.

As part of the first move, last October, the company started Free2Move aggregation platform in Seattle and it plans to roll out into other cities in the coming months. The platform claims to allow users to choose between a wide range of car, scooter and bike sharing transportation services.

Recently, the company announced its plans to electrify its entire lineup by 2025 and to have limited self-driving capabilities by 2030. In its range of Peugeot, Citroen, Opel, Vauxhall and DS, it is planning to introduce around 40 new electrified vehicles.

Image: PSA chooses new North American headquarters in Atlanta. Photo: Courtesy of Groupe PSA Direction de la communication.