Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Design & Production
Design & Development
Return to: ABR Home | Design & Production | Design & Development

Mahindra forms JV with Ideal Motors to assemble automotive vehicles in Sri Lanka

Published 06 April 2018

Indian automaker Mahindra & Mahindra has entered into a joint venture (JV) with Ideal Motors, a subsidiary of the Ideal Group, to assembly automotive vehicles in Sri Lanka.

Mahindra will hold a 35% stake in the JV, while Ideal Motors will have a 65% stake. Ideal Motors has been a trusted Mahindra distributor for the last 9 years, and with this joint venture Mahindra will strengthen its presence in the country.

The plant will be developed over the next one year under the expertise of the Mahindra team with and will incorporate global technologies.

Mahindra & Mahindra vice president and international operations AFS (South Asia) head Sanjay Jadhav said: “Sri Lanka is one of Mahindra's top three export markets, and today’s announcement with Ideal Motors, builds the foundation for newer opportunities for both of us in the island nation. We have a strong vision for growth in Sri Lanka and this move is an integral part of that plan.

“The changes faced by the automotive industry today are triggered by the accelerated rise of new technologies, consumer needs and sustainability in policies, we see the need to anticipate new market trends, explore alternatives and build powerful synergies in this island nation.”

Ideal Group founder and executive chairman Nalin Welgama said: “In the sixties, the renowned late industrialist had the foresight to assemble automobiles through a licensing agreement from two major international manufacturers. Today, Ideal Motors is proud to be a pioneer in setting up the first automotive assembly in direct partnership with automobile, Mahindra.

“This Joint Venture will only build upon the wonderful relationship both companies have shared for nearly a decade. I am sure that the commitment and expertise of both Mahindra and Ideal Motors will lead to new horizons.”

Welgama added: “The new facility will not only contribute to human capital development, but will also enable collective development of local automotive components manufacturers to international standards under the global expertise of Mahindra. This is a leap forward for the Industry, adding value to the meaning of ‘Made in Sri Lanka’ and opening broader opportunities for national growth”

Further he said: “For all founders, going public is a momentous milestone that has to be experienced to be fully understood. It is the culmination of years of hard work and personal sacrifice. To me, it is the creation of a truly Sri Lankan car which is foremost”.

Ideal Group deputy chairman Aravinda de Silva said: “Ideal Motors is a customer-centric automotive company with the vision to be the ultimate choice for value based products and services, ensuring growth amidst tough competition.

“Today’s strategic partnership represents a quantum leap for both companies as it will enable us to deliver products at affordable prices.”

Source: Company Press Release